Via Chief Packaging Officer: “CÎROC prides itself on being the world’s first and only vodka made exclusively from French grapes. RP/NYC took inspiration directly from the original CÎROC bottle— its rich blue circle icon, which represents its trademark ingredient. The resulting luxury packaging is an enlarged, 3-D version of the blue circle. A silver metal band wraps around the circumference of the clear, blue glass packaging.”
Ciroc X
