The Pantone Color Institute Deems It Coral For 2019

Blog | by Norman Kay | 12.14.2019


Whew, I guess that wraps up that issue.

Good to get the major decisions out of the way prior to the onset of the New Year.

Quoting the Pantone Color institute, “Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for living Coral. With consumers craving for human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE 16-1546 hits a responsive chord”.

There is more to the article, and I have provided the link for your convenience.

A bit of something subliminal nudges me.

I feel an acronym arising.

Concentrating On Rational Administrative Legislation.

My fondness for coral immediately grows.

Maybe we should all bring in the New Year with an acronym of our choosing.

Or, we could express our positive outlook by adopting a figure of speech to that which is not literally applicable.

What’s a meta for anyway?

Just thinkin.


Norman Kay is the CEO and Chief Creative Officer and inspiration behind IBC Shell’s creative intuition and market influence. He has directed award-winning packaging and branded consumer identity products for established global brands including Grey Goose Vodka, Estee Lauder, Chivas Regal, Swiss Army, Victoria’s Secret and Bombay Sapphire Gin. Norman’s work has received The Global Design & Advertising Award, The American Graphic Design Award, The International Award of Excellence for Visual Arts, and The American Packaging Design Award. He has lectured and authored articles on design, packaging technology, the magnetic forces of packaging, and amplifying the brand experience.