Oh What Fun!

Blog | by Linda Arcadipane | 11.07.2019

As one would expect, the holiday season is the busiest time of year for most direct-to-consumer retailers. Each year, brand marketers strive to produce cleverly designed packaging to attract the attention of consumers.

According to Pregis, premium packaging increases the value perception of a product by 45% compared to conventional packaging. Customized packaging is an effective way to build brand perception and channel a seasonal-themed unboxing experience.

Naturally based anti-aging skin care & hair care company, Monat, an IBC Shell client and direct-sell marketer, recently launched an impressive 2019 holiday collection.  Their “Oh What Fun” marketing campaign features seven luxurious gift sets with products ranging from women’s and children’s hair products, hemp-derived CBD body oils, men’s grooming kits, and even a gift set that features deluxe pet cleansing products.

Each of their seven gift sets features IBC Shell rigid set-boxes with magnet closures. The exterior is ‘soft touch’ coated and gold stamped. A gold insert glows from beneath the clear vac-form. The removable rigid sleeve is customized for each of the sets and depicts each SKU and 4 color images of the products. 

Monat was founded in 2014 and is an established, award-winning direct selling company specializing in premium beauty and wellness products throughout the United States and Latin America. To view the 2019 holiday collection, visit:  https://monatglobal.com/holiday-collection-2019/