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Blog Archive January 2012

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03 January 2012

EVIL PLANS
Having Fun on the Road to World Domination
Hugh MacLeod

Cartoonist and blogger Hugh MacLeod follows up his bestselling IGNORE EVERYBODY with this joyful expedition into your soul’s desire for purpose, happiness and accomplishment.
Macleod’s ideas about ‘you and how you fulfill you' are universal and eloquently simple.
His seriously funny cartoons are worth the price.
The book is a valuable reminder to ‘get it done’ and feel the immense pleasure of leaving 
your imprint.

From Evil Plans:

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

It’s not enough for the customers to love your product. They have to love your process as well.

“Extinction Management.” No vision, no business.

I don’t want to know why your product is good or very good or even great. I want to know why 
you are totally frickin’ amazing.

Whatever your Evil Plan might be, there has to be some sort of sense of adventure,
some sort of ‘triumph over adversity’ baked in. Otherwise people won’t want to talk about it 
and your story won’t spread.

Creating brilliant stuff that ‘speaks to the market’ in a way it has never been spoken to before.