BRANDING SPIRITS GLASSWARE – IS IT A WASTE OF TIME?

Branding Spirits Glassware

Blog | by IBC Shell Design | 04.15.2015

When the market tastes wine or spirits from a glass they are experiencing an unaltered taste of your product. As a taste-neutral material glass is the ultimate vessel to share the uniqueness of your brand.

Glass is all about the palate, the flavor, the savor, the tongue, the tang, the clink, and the sensual experience. And that’s why glassware will always be a strong preference for value added packaging and gift with purchase.

At retail, on-premise, and at home, branded glassware becomes an ambassador for your product. The style and feel of your glass must fortify both your tier positioning and your brand’s narrative.

A lackadaisical approach of opting for a stock glass, stamping your name on it and placing it into a convenient box is antithetical to deep experiential branding. A hi-touch package presentation charged with originality has the power to capture the consumer’s eye, attracting transition to your brand, seeding loyalty, and supporting the growth of your market share.

The critical decision point and competition at aisle and on shelf for the shopper, is at hand.

If you aspire to be best in class and the choice in tier, show the world your depth of conviction by astonishing the shopper with a compelling brand presentation.

Go beyond the realm of customary usage by being deliberate and imaginative with size, shape, decoration, and impact. The versatile blow mold assisted-tooling and roto-deco processes allow for endless creativity, negligible tooling expense, and speed to market.

At holiday or seasonal promotion, reward your loyal franchise for purchasing the bottle throughout the year.

Create a demand for retail shelf space and at gift table.

Achieve cross-over purchase within category, and accrete market share from your less aggressive and less creative competition.

Furthermore, you are utilizing one of the most recyclable earth friendly materials available.

How do you feel about extending your margin of influence?