A Whole New Mind

Books | by IBC Reviews | 02.06.2015

Author: Daniel H. Pink Publisher: Riverhead Books

Our brain, that three pound mass inside our skull, has “a whole new mind,” and that’s only one of the intriguing revelations that Daniel Pink lays on us. Pink cruises through the often discussed functions of the right and left hemispheres of the brain and takes us on an excursion into the human ability to create, to design, to narrate, to empathize, to play, and to find meaning in the new Conceptual Age. This isn’t dry stuff; it’s a compelling guide to personal growth and accelerated success in this era of social media influence and deep networking. Get it-read it! You are going to be greatly surprised and a lot smarter as a result.


Selections from the author’s work:

  • The future belongs to a very different kind of person with a very different kind of mind – creators and empathizes, pattern recognizers, and meaning makers. These people – artists, inventors, designers, storyteller’s, big picture thinkers – will now reap society’s richest rewards and share its greatest joys. We Are moving from the capabilities of the Information Age to an economy and a society built on the inventive, emphatic, big picture capabilities of what’s arising in Its place; the Conceptual Age.

  • It’s no longer sufficient to create a product, a service, an experience, or a lifestyle that’s merely functional. Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.
  • Not just focus but also Symphony. Putting all the pieces together is what I call Symphony. What’s in greatest demand today isn’t analysis but synthesis – seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole. What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick; to forge relationships.

  • One of designs most potent economic effects is this very capacity to create new markets. The forces of abundance, Asia, and automation turn goods and services into commodities so quickly that the only way to survive is by constantly developing new innovations and inventing new categories…. Giving the world something it didn’t know it was missing.